Scriber

Teaser Campaign

Ahead of the launch of Tellimer’s new content creation platform called Scriber, a teaser campaign was set up across the company’s various social media channels.

This consisted of a series of short animations that called out key benefits of the platform, and directed clickers to a dedicated landing page allowing them to register their interest.

January 2022.

Tellimer

Launch Campaign

In April 2021, Tellimer launched it’s free-to-read service, giving investors everywhere limited access to their in-house investment research.

This launch was communicated across multiple channels including email, social media, paid ads and PR. Launch activity generated 500+ sign ups over a month-long period.

The email templates (right) highlighted the new service and it’s features to existing prospects, as well as early-interest contacts.

April 2021.

Argus Media

Auto-renewals

To support a newly implemented auto-renewal process, I was tasked with creating a fully automated nurture campaign that guided subscribers through key features and functions.

This consisted of 24 automated emails sent at critical points during the the first year of subscription, featuring helpful hints and online video tutorials to add value for the customer. Renewal rate increased by 5%.

July 2018.

Argus Media

Website Rebuild

In 2017, Argus Media completed a long overdue rebuild and rebrand of it’s corporate website. The website was announced to Argus’ global customer base via email (right).

The email was a radical shift away from previous templates, which were dated and unresponsive. Featuring succinct copy, strong product visuals and a striking colour scheme, this email had the strongest click-through rate of any Argus marketing campaign in 2018.

March 2018.